Facebook 600-101 : Facebook Certified Community Manager

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Facebook 600-101 Exam Syllabus Topics:

Facebook Certified Community Manager Sample Questions:

1. The head of community management for an online tourism company hires 15 regional community managers. Each community manager is responsible for one regional Facebook Page and Instagram account. The head of community management needs to provide leadership with overall metrics and sentiment.
To set up a global reporting system, what should the head of community management do?

A) Create a template and require each regional manager to submit results that are above the benchmark
B) Hold a daily meeting with the full team to track progress for each region
C) Create a template and require each regional manager to complete that template every month
D) Ask each regional manager to submit an individual report, then merge those into one report

2. A new community manager joins the team of a large online retailer. This person is one of nine community managers who handle support queries. Community managers must remain on brand while maintaining an individual presence in the community.
Which option should each community manager use?

A) The agreed result from a recent poll stating that each community manager will use their initials
B) The approach that the team agreed upon and the company approved
C) A company-branded profile used by all community managers with each reply signed by name
D) The personal profiles of each community manager to make it clear who is replying

3. A community manager runs a Facebook Page for a global banking organization. This is an established group with clear guiding principles and internal escalation protocols. A community member comments on a recent post to threaten the organization unless the member receives a resolution to a recent problem.
Which step should the community manager take?

A) Call the local authorities immediately to report the threat
B) Open a conversation with the community member and discuss their concerns
C) Delete the comments and ban the community member from the Page
D) Raise the issue to the most relevant point of contact internally

4. A community manager of a large community for professionals is developing a content calendar to offer themed content to help members who are in the early stages of their careers. The group has had low engagement for the past year.
Which strategy should the community manager use to plan the most relevant content?

A) Review data for insights into high-performing content in the community.
B) Survey community members for their most frequently asked questions about content themes.
C) Research popular content themes that may be relevant to the community.
D) Ask community members to share their most memorable community posts.

5. A regional chapter of a nonprofit organization is under threat of closure from its national committee. The community manager has been invited to a meeting to provide evidence of the value that the local chapter brings to members in its geographic area and to discuss the proposed plans.
Which two actions should the community manager take to prepare for the meeting? (Choose 2)

A) Initiate a petition against the proposed closure and ask community members to circulate it widely
B) Monitor sentiment across digital channels within the organization's area of focus
C) Send a message to each of the community members requesting their opinions of the proposed closure
D) Invite the community to submit their success stories so they can be shared with the national committee

Solutions: