Salesforce AP-212 : Loyalty Management Accredited Professional

  • Exam Code: AP-212
  • Exam Name: Loyalty Management Accredited Professional
  • Updated: Sep 01, 2026
  • Q & A: 106 Questions and Answers

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Salesforce AP-212 Exam Syllabus Topics:

SectionWeightObjectives
Analytics and Reporting10%- Monitor loyalty metrics and KPIs
- Analyze member engagement and program performance
- Use Loyalty Management reporting features
Loyalty Program Configuration25%- Configure earning and redemption rules
- Design tier structures and qualification criteria
- Set up loyalty programs, rules, and promotions
- Implement program mechanics and journey milestones
Points and Rewards Management20%- Manage loyalty currency (points) operations
- Process point transactions (earning, redeeming, adjusting)
- Implement point expiration and adjustment rules
- Configure reward types and catalogs
Partner Management10%- Manage partner program participation
- Set up partner earning and redemption rules
- Configure loyalty partners and relationships
Loyalty Management Fundamentals15%- Describe the core concepts of loyalty management
- Explain loyalty program types and structures
- Identify key business outcomes loyalty management drives
Member Management20%- Manage member enrollment and registration
- Create and manage loyalty program members
- Configure member tiers and benefits
- Implement member lifecycle stages

Salesforce Loyalty Management Accredited Professional Sample Questions:

Question 1

A new segment in Customer Data Platform (CDP) will be used for sending notification emails to members with the following requirements: - The mail is sent on the first day of the month to the members that will have their membership expire at the end of the same month, starting from the 1st of April to 30th of June
- member's expiry-date are standardized to the last day of the month.
Which two configuration options below should be used for the new segment to fulfill this segmentation requirement?

A. In "Segment Property", set "Publish Schedule" to "Don't Refresh".
B. In the Segmentation Rule, Use "LoyaltyProgramMember" as the Direct object, > Operator: "This Month" for the "Membership Expiry Date" attribute.
C. In the Segmentation Rule, Use "LoyaltyProgramMember" as the Direct object, > Operator: "Next Number of days" = 30 for the "Membership Expiry Date" attribute.
D. In "Segment Property," set "Publish Schedule" to "24 hours" and the appropriate "Start Date" and "End Date


Question 2

An Administrator uses Analytics for Loyalty to develop an InApp-Dashboard showing top and bottom agent performers on the Loyalty call center.
Which dashboard readily available through the Analytics Studio tool can be used to track agents' performance based on the number of members assisted, customer satisfaction scores, and modifications?

A. Loyalty Member Services Dashboard
B. Team Performance Dashboard
C. Program Manager Home Dashboard
D. Member Services Manager Home Dashboard


Question 3

What three facts should the administrator consider when creating and managing member groups?

A. Groups are associate with tiers.
B. Promotions can't offered to groups.
C. Accrual type transactions associated with a group can be canceled.
D. Vouchers can't be issued to groups.
E. Qualifying points can't be transferred to a group.


Question 4

An airline's Loyalty program offers several ways to accrue points, including:
* Enrollment Bonus
* Member Referral
* Flight Purchase
* Additional information on the member profile.
The Salesforce Administrator must classify the different accrual transaction journals.
What should the administrator configure to meet these requirements?

A. Create a Journal Type for each case.
B. Create a Journal Subtype for each case.
C. Create a custom field on Loyalty Ledger object
D. Create a custom field on transaction journal object


Question 5

Cloud Kicks has been using Loyalty Management, Sales Cloud, and Service Cloud as part of its tech stack to manage its Loyalty Program. The marketing team is interested in implementing Salesforce Marketing Cloud, so Loyalty program members can be informed and engaged with personalized emails sent using Salesforce Marketing Cloud.
Using the least development effort, how can the Loyalty Management Consultant accomplish the necessary integration between Salesforce Marketing Cloud and Loyalty Management platforms?

A. Design Datasets with Dataflows and the Dataset Builder
B. Create a connected app to integrate Salesforce Loyalty Management and Marketing Cloud via APIs
C. Install and configure Marketing Cloud Connect to integrate with Loyalty Management
D. Install and configure Salesforce Marketing Cloud Contacts Connection


Solutions:

Question 1
Answer: B,D
Question 2
Answer: A
Question 3
Answer: C,D,E
Question 4
Answer: A
Question 5
Answer: C

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