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| Section | Weight | Objectives |
|---|---|---|
| Interaction Studio Fundamentals | 20% | - Platform navigation and interface - Solution overview and architecture - Core capabilities and use cases |
| Audience Segmentation and Personalization | 20% | - Rule-based and Einstein-powered decisioning - Audience builder and segmentation logic - Content creation and personalization rules |
| Data Integration and Management | 25% | - Integration with Salesforce and Marketing Cloud - Data sources and identity resolution - Sitemap configuration |
| Setup and Administration | 20% | - User roles and permissions - Compliance and data governance - Account and workspace configuration |
| Journey Design, Activation and Analytics | 15% | - Reporting, analytics and optimization - Campaign activation and delivery - Customer journey design |
1. When should you define goals and filters?
A) When you are reviewing campaign statistics for a published campaign
B) After launching a campaign that you want to measure against a goal or filter
C) Over time, when you have something new you want to meausure
D) Before launching a campaign that you want to measure against a goal or filter
2. Which user attribute data types are supported in the identity system?
A) Multistring
B) String and integer
C) String and Multistring
D) String
3. A marketer would like to display the most common products purchasedby previous buyers along with the main item on a product page, which ingredient would they need to use in the recipe?
A) Trending
B) Similar Items
C) Co-Buy
D) Co-Browse
4. What three things does a developer code in web template?
A) Client side instructions for rendering
B) Campaign qualification rules
C) HTML and CSS for controlling appearance
D) Defining what can beconfigured in a campaign
E) Set the control group percentage
5. What would a marketer include if they want to ensure they display recommendations from more than one category?
A) Exclusion
B) Ingredient
C) Variation
D) Booster
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: D | Question # 3 Answer: C | Question # 4 Answer: A,C | Question # 5 Answer: C |
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