Adobe AD0-E608 : Adobe Customer Journey Analytics Business Practitioner Professional
- Exam Code: AD0-E608
- Exam Name: Adobe Customer Journey Analytics Business Practitioner Professional
- Updated: Oct 04, 2026
- Q & A: 132 Questions and Answers
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Adobe AD0-E608 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Distribution | 12% | - Curate fields available in a particular report or dashboard
|
| Reporting | 32% | - Determine appropriate visualizations or tables to address business questions
|
| Components | 30% | - Translate business questions into relevant components
|
| Data Analysis | 26% | - Perform exploratory analysis and interpret results to provide insights
|
Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:
Which actions must be completed before sharing a report with business stakeholders?
(Select two.)
Response:
- A. Define Report Permissions
- B. Create Custom Report Templates
- C. Generate a Report Preview
- D. Apply Relevant Filters
Correct Answer: A,D 🗳️
An organization considers any interaction from website, mobile app or call center as 'an engagement event' and web, mobile, and phone call as its channels. As a CJA business practitioner, how can you create a weekly report that reflects average engagement per channel?
Response:
- A. Create a filter for all events with condition as channel = mobile OR website OR phone call.
- B. Create a calculated metric with sum of all engagement events multiplied by total number of channels.
- C. Create a calculated metric with sum of all engagement events divided by total number of channels.
- D. Create a calculated metric using total sessions instead of engagement events.
Correct Answer: C 🗳️
A marketer is trying to understand if a particular campaign was successfully converting first-time users or return users. Assume someone qualifies as a first-time user as long as it's the first session within the reporting window.
Which component could be used to support differentiating first time users from return users within a given reporting window?
Response:
- A. Session type Dimension
- B. New session Metric
- C. Return user Dimension
- D. Sessions starts Metric
Correct Answer: A 🗳️
Which settings should be configured when defining a new segment in Adobe CJA?
(Select two.)
Response:
- A. Identity Stitching Rules
- B. Inclusion Criteria
- C. Segment Timeframe
- D. Data Ingestion Type
Correct Answer: B,C 🗳️
A non-admin CJA user needs to share a newly created report with a specific user group to which they belong. This group needs edit access for the report. What is the most effective way to do this?
Response:
- A. Share the report through email only.
- B. Put the report in the Company folder.
- C. Grant edit access to the specific user group.
- D. Grant edit access to each individual user.
Correct Answer: C 🗳️
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