GCCC SCMP : Strategic Communication Management Professional

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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. When overseeing a long-term change communication project, the BEST way to measure improvements in understanding, accepting, and acting on the change messaging during this campaign would be:

A) Monitoring chats among different groups of employees during the campaign.
B) Meeting with a consistent focus group of employees periodically during the campaign.
C) Conducting surveys with different random samples of employees at different points during the campaign.
D) Monitoring and analyzing the tone and content of employees' social media posts.

2. A newly hired communication manager has been asked to develop the diversity, equity, and inclusion (DEI) communication strategy. Which of the following is the MOST critical starting point?

A) Source stock photos that would imply strong organizational diversity.
B) Define what the organization wants to achieve through their diversity, equity, and inclusion program.
C) Collect information about the organization's diversity practices and metrics and share with employees.
D) Choose the right messenger-it may be a senior leader, or possibly a middle or employee leader.

3. Assume your staff is well-managed and is working at full capacity. Your manager briefly mentioned in passing that he wants to add a new "special project" to your unit's responsibilities. In order to build a case for additional resources, which of the following would you undertake first?

A) Seek clarification from your manager about the project parameters
B) Tell your manager that it is just not possible given current priorities and resources
C) Obtain pricing for the new project: e.g. estimated time and other expenses it will take to complete
D) Re-assess your team's priorities

4. Which three steps ensure realistic goals and outcomes in a corporate social responsibility plan?

A) CEO announcement, identify partners, and approve budget.
B) Draft corporate values, identify action items, and assign tasks.
C) Corporate self-assessment, determine priorities, and establish a values statement.
D) Set goals, get internal buy-in, and develop action plan.

5. Strategic alignment as a core concept in reputation management is defined as the degree of:

A) Strategic awareness among key audiences of supportive behavior and understanding of the "how" and the "what" of a firm's strategic intents.
B) Supportive behavior among key audiences rooted in awareness and understanding of the "what" and the
"why" of a firm's strategic intents.
C) Knowledge among key audiences of supportive behavior and operational capacity needed to understand the "how" and the "why" of a firm's strategic intents.
D) Supportive behavior from employees needed to understand the "how" and the "what" of a firm's strategic intents.

Solutions: