Salesforce EEB101 : Salesforce Email Essentials (EEB101) Exam

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Salesforce EEB101 Exam Syllabus Topics:

Salesforce Email Essentials (EEB101) Sample Questions:

1. Northern Train Outfitters (NTO) specializes in delivering snack boxes to its members. NTO offers a 90-day trial on the snack boxes. NTO would like to send out a series of emails to educate and remind members to purchase the snack box subscription before the 90-day trial ends. Which tool is recommended for this scenario?

A) Automation Studio
B) Triggered Emails
C) Playbooks
D) Guided Send

2. A marketer has been tasked with ensuring Northern Trail Outfitters' unsubscribe mechanisms are CAN-SPAM compliant and follow industry best practices.
Which two criteria should the marketer incorporate into campaigns to ensure compliance and align with current best practices?
Choose 2 answers

A) Ensure opt-out mechanisms are operational for at least 30 days post-send.
B) Ask the subscriber to log in to the Preference Center to confirm opt-out.
C) Include an unsubscribe link in the header or footer of emails.
D) Process every individual's unsubscribe request within 14 business days.

3. Which feature would a marketer use to build a Send Classification? (Choose 2)

A) Reply Mail Profile
B) Sender Profile
C) Delivery Profile
D) Custom Profile Center

4. Some of the best practices for interacting with potential and active subscribers include get permission, but remember permission expires over time and has a half life. What are some other best practices for interacting with potential and active subscribers? (Choose 3)

A) Make unsubscribe easy and honor immediately
B) Keep SPAM complaints under 10%
C) Accurately identify the sender in the header information.
D) Keep SPAM complaints under .01%
E) Email never mandatory for customer interaction

5. Which feature can segment on behavioral data?

A) Data Filter
B) Tracking
C) Data Extension
D) Import Activity

Solutions: