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| Section | Weight | Objectives |
|---|---|---|
| Offer Decisioning | 12% | - Integrating offers in content and journeys - Configuring offers and decision rules - Creating and managing offer collections - Static vs dynamic offers - Understanding offer decisioning stages |
| Foundations of Adobe Experience Platform | 20% | - Data types and usage in journeys - XDM and data governance basics - Data loading and troubleshooting - Datasets: profile-enabled vs non-profile - Profiles, audiences and identities |
| Content Authoring | 20% | - Landing pages and subscription management - Personalization with profile and event data - Using templates, fragments and assets - Content experiments and testing - Creating messages: email, SMS, in-app, push |
| Campaign and Journey Optimization | 48% | - Building customer journeys - Evaluating journey performance and results - Validating and testing journeys - Using unitary and business events |
1. A merchandising manager wants to create a group of offers for a "Summer Sale" campaign. The requirement is that any new or existing offer tagged with "summer2025" should automatically be included in this group.
Which type of offer collection should be created to meet this requirement?
A) A Personalized Collection
B) A Manual Collection
C) A Static Collection
D) A Dynamic Collection
2. A data analyst has scheduled a CSV file to be ingested into an Adobe Experience Platform dataset. The next day, they notice that the data has not appeared in the profiles as expected.
What is the first place the analyst should look to diagnose the problem?
A) The schema configuration to see if it was changed.
B) The Data Ingestion monitoring section in the AEP UI, checking for failed batches.
C) The suppression list to see if the data was excluded.
D) The journey reporting interface.
3. An e-commerce manager is setting up the company's first real-time "abandoned cart" journey.
The audience for this journey must qualify members the instant they add a product to their cart but do not complete the purchase within 15 minutes.
Which audience evaluation method is required for this time-sensitive use case?
A) Batch
B) Edge
C) Scheduled
D) Streaming
4. A customer lifecycle manager wants to trigger a post-purchase survey journey. It is critical that the journey starts within minutes of a customer completing a purchase. The purchase data arrives in real-time via streaming ingestion.
Which audience type should the manager have the team create?
A) An edge audience.
B) A batch audience evaluated daily.
C) A CSV-imported audience refreshed weekly.
D) A streaming audience.
5. A mobile app product manager wants to trigger a journey the moment a user completes the in-app tutorial for the first time. The development team has configured an event to be sent upon completion.
What journey activity must be placed at the very beginning of the journey canvas to listen for this signal?
A) A Read Audience activity
B) An Audience Qualification activity
C) A Reaction activity
D) An Event activity
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: B | Question # 3 Answer: D | Question # 4 Answer: D | Question # 5 Answer: D |
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