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| Section | Objectives |
|---|---|
| Topic 1: Sales Approach and Value Messaging | - Value-based selling for midmarket customers - Handling customer objections and positioning IBM solutions |
| Topic 2: Competitive Positioning | - Key differentiators of IBM Business Analytics - Comparison with competing BI and analytics solutions |
| Topic 3: IBM Business Analytics Portfolio Overview | - Midmarket positioning and value proposition - IBM Business Analytics solutions overview (Cognos Analytics, Planning Analytics, etc.) |
| Topic 4: Customer Use Cases and Industry Scenarios | - Business performance management and planning scenarios - Reporting, dashboards, and analytics use cases for midmarket clients |
| Topic 5: Licensing and Packaging Overview | - Licensing models for IBM Business Analytics offerings - Bundling and sales packages for midmarket segment |
1. What would you look for as an indication that an opportunity is ready to close?
A) The customer indicates the solution being offered balances functionality with affordability
B) The customer is BANT qualified
C) The customer has revealed their business pains
D) The customer has a compelling reason to act
2. Where can you find specific Business Analytics Midmarket customer success stories?
A) AnalyticsZone.com website
B) DeveloperWorks
C) IBM.com Website
D) Customer Reference Database
3. What would be a good next step to develop the relationship with the customer after the sale?
A) Create a case study directly after the sale closes
B) Create a case study based on their successful implementation
C) Recommend entitlement expansion immediately after closing
D) Offer a blanket discount on future purchases
4. Identify the offering that is NOT a part of the IBM Midmarket portfolio:
A) IBM Social Media Analytics
B) IBM Cognos Express
C) IBM SPSS Data Collection
D) IBM SPSS Modeler
5. Which pain point can IBM Midmarket solutions help overcome?
A) The customer needs to implement and manage group HR policy across multiple companies
B) The customer has difficulty managing patient records and archiving historical data
C) The customer needs an analytic solution that communicates information across the enterprise
D) The customer is struggling with complex territory to account alignment processes
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: C | Question # 3 Answer: B | Question # 4 Answer: A | Question # 5 Answer: C |
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