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NEW QUESTION # 13
Which of the following cannot be used in Segmentation? (Choose 2)
- A. Text Measures
- B. Date Time Measures
- C. Numeric Measures
- D. Aggregate Functions
Answer: A,B
Explanation:
Text Measures and Date Time Measures cannot be used in Segmentation. Segmentation is the process of creating filtered audience segments based on calculated insights. Calculated insights are metrics that define and calculate multidimensional measures on your data. Only Numeric Measures can be used as calculated insights, because they can be aggregated using functions such as SUM, AVG, MIN, MAX, or COUNT. Text Measures and Date Time Measures are not types of measures, but types of dimensions. Dimensions are fields that can be used to group or filter data, but not to perform calculations. Reference: Measures and Dimensions
NEW QUESTION # 14
Which three Data Model objects do Reconciliation Rules operate across?
- A. Individual
- B. Contact Point Email
- C. Lead
- D. Contact
- E. Party Identification
Answer: A,B,E
Explanation:
These are the three Data Model objects that Reconciliation Rules operate across. Reconciliation rules tell Data Cloud how to prioritize values for unified individual profiles when there is conflicting information in the data model. For example, if two profiles have different email addresses, reconciliation rules can determine which one to use for the unified profile. Reconciliation rules can operate on the Individual object, which represents a person or entity, the Party Identification object, which represents an identifier such as a social media handle or a loyalty card number, and the Contact Point Email object, which represents an email address. Reference: Identity Resolution Reconciliation Rules
NEW QUESTION # 15
Which two features are impacted by the timezone setting in the org Data Cloud is provisioned in?
- A. Ingestion Schedule
- B. Segment Schedule
- C. Activation Schedule
- D. Identity Resolution
Answer: B,C
Explanation:
Explanation
These two features are impacted by the timezone setting in the org Data Cloud is provisioned in. The segment schedule determines how often a segment is refreshed based on the selected timezone. The activation schedule determines how often a segment is exported to an activation target based on the selected timezone. References:
https://help.salesforce.com/s/articleView?id=sf.c360_a_segmentation_schedule.htm&type=5https://help.salesfor
NEW QUESTION # 16
Which three actions can be applied to a previously created segment?
- A. Inactivate
- B. Export
- C. Delete
- D. Copy
- E. Reactivate
Answer: B,C,D
Explanation:
Explanation
These three actions can be applied to a previously created segment. You can export a segment to a CSV file, delete a segment from Data Cloud, or copy a segment to create a duplicate segment with the same criteria.
References:https://help.salesforce.com/s/articleView?id=sf.c360_a_segmentation_actions.htm&type=5
NEW QUESTION # 17
What is the relationship between Individual and Contact Point Objects?
- A. 1: Many
- B. None of the above
- C. Many: Many
- D. 1:1
Answer: A
Explanation:
The relationship between Individual and Contact Point Objects is 1: Many. This means that one Individual can have many Contact Points, such as email addresses, phone numbers, or postal addresses, but each Contact Point can only belong to one Individual. Reference: Data Model Overview
NEW QUESTION # 18
Which three actions can be applied to a previously created segment?
- A. Inactivate
- B. Export
- C. Delete
- D. Copy
- E. Reactivate
Answer: B,C,D
Explanation:
These three actions can be applied to a previously created segment. You can export a segment to a CSV file, delete a segment from Data Cloud, or copy a segment to create a duplicate segment with the same criteria. Reference: https://help.salesforce.com/s/articleView?id=sf.c360_a_segmentation_actions.htm&type=5
NEW QUESTION # 19
How does Data Cloud handle an individual's right to be forgotten?
- A. Deletes the specified Individual and records from any DSO mapped to the Individual DMO.
- B. Deletes the specified Individual and records from any DMO/DLO related to the Individual.
- C. Deletes the records from all DSOs and any downstream DMOs are updated at the next scheduled ingestion.
- D. Deletes the specified Individual record and its Unified Individual Link record.
Answer: A
Explanation:
Explanation
This is how Data Cloud handles an individual's right to be forgotten. It deletes the individual record from the Individual data model object (DMO) and any related records from the data stream objects (DSOs) that are mapped to it.
References:https://help.salesforce.com/s/articleView?id=sf.c360_a_data_cloud_delete_individual.htm&type=5
NEW QUESTION # 20
Which of the following functions returns the first value from a list that isn't empty?
- A. COALESCE
- B. FIND
- C. REPLACE
- D. CONCAT
Answer: A
Explanation:
Explanation
COALESCE is the function that returns the first value from a list that isn't empty. It takes a list of values as arguments and returns the first non-empty value. For example, COALESCE(NULL, '', 'Hello', 'World') returns 'Hello'. If all values are empty, it returns NULL. References: COALESCE
NEW QUESTION # 21
What are three benefits of Calculated Insights over Segmentation Operators?
- A. Calculated Insights are better suited for non-trivial calculations, such as calculating a Net Promoter Score as a percentage
- B. Calculated Insights are better suited for single row based operation
- C. Calculated Insights can query engagement data greater than 2 years
- D. Calculated Insights are better suited for complex queries over multiple objects
- E. Calculated Insights results can be refreshed near real time
Answer: A,C,D
Explanation:
Calculated Insights are predefined and calculated metrics that can help you build segments. Some of the benefits of Calculated Insights over Segmentation Operators are:
Calculated Insights are better suited for non-trivial calculations, such as calculating a Net Promoter Score as a percentage, which would require multiple steps and operators in segmentation.
Calculated Insights can query engagement data greater than 2 years, while segmentation operators are limited to 2 years of engagement data.
Calculated Insights are better suited for complex queries over multiple objects, such as joining data from different sources or aggregating data across different levels.
NEW QUESTION # 22
What is allowed when editing a Calculated Insight?
- A. Adding new dimensions
- B. Removing existing measures
- C. Removing existing dimensions
- D. Adding new measures
Answer: D
Explanation:
Explanation
You can add new measures or dimensions to a Calculated Insight by selecting them from the available attributes list
NEW QUESTION # 23
Which data model object category can a Data Cloud user create segments on?
- A. Profile
- B. Unified Individual only
- C. Engagement
- D. Other
Answer: B
Explanation:
According to the Data Cloud documentation, segments can only be created on the Unified Individual entity, which represents the result of Identity Resolution. The other data model object categories, such as Profile, Engagement, and Other, are not available for segmentation.
NEW QUESTION # 24
What is the first thing a business stakeholder should focus on when considering a Data Cloud implementation?
- A. Review consent and privacy management policies
- B. Identify data sources
- C. Identify activation targets
- D. Obtain cross-organizational buy-in
Answer: D
Explanation:
This is the first thing a business stakeholder should focus on when considering a Data Cloud implementation. Obtaining cross-organizational buy-in involves aligning the goals and expectations of different teams and stakeholders who will use or contribute to Data Cloud. Reference: https://trailhead.salesforce.com/content/learn/modules/customer-data-platform-basics/get-started-with-customer-data-platform
NEW QUESTION # 25
What is a DMO called if it inherits the name, shape, and semantics of the reference object?
- A. Custom DMO
- B. Standard DMO
- C. Data Source Object (DSO)
- D. Data Lake Object (DLO)
Answer: B
Explanation:
A Data Model Object (DMO) that inherits the name, shape, and semantics of the reference object is called a Standard DMO. A reference object is a predefined object in the Data Cloud data model that represents a common entity or concept, such as Individual, Order, or Product. A Standard DMO is a copy of a reference object that you can use to ingest data from a specific source without modifying the original reference object. A Standard DMO has the same fields and relationships as the reference object, but you can add custom fields or relationships to it if needed. Reference: Data Model Objects
NEW QUESTION # 26
How many calculated insights can be created per tenant?
- A. 0
- B. 1
- C. 2
- D. 3
Answer: D
Explanation:
The maximum number of calculated insights that can be created per tenant is 50. A calculated insight is a metric that defines and calculates a multidimensional measure on your data. You can use calculated insights to create segments and analyze your data in Data Cloud. You can also use calculated insights to create dashboards and reports in Tableau CRM. Reference: Calculated Insights
NEW QUESTION # 27
An administrator has configured the Salesforce CRM connector and set up a data stream for the Case object. A new custom field called "Business Priority" was created on the Case object. However, that field is not available when trying to add it in the data stream. What could be causing this issue?
- A. The Salesforce Integration User is missing "Read" permissions on the newly created field
- B. Custom fields on the Case objects are not supported for ingesting into Data Cloud
- C. The Data Cloud administrator does not need to do anything. After 24 hours when the data stream refreshes, it will automatically include any new fields that were added to CRM
- D. Utilize the Salesforce Dataloader application to perform a bulk upload from a desktop
Answer: A
Explanation:
One possible reason why a new custom field is not available in the data stream is that the Salesforce Integration User, which is used to connect to the CRM source, does not have "Read" permissions on that field2. To fix this issue, the administrator needs to grant the appropriate permissions to the Integration User profile or permission set.
NEW QUESTION # 28
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