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Oracle Responsys Marketing Platform 2021 Implementation Essentials : 1Z0-1032-21
- Exam Code: 1Z0-1032-21
- Exam Name: Oracle Responsys Marketing Platform 2021 Implementation Essentials
- Updated: Sep 12, 2026
- Q & A: 73 Questions and Answers
About Oracle Responsys Marketing Platform 2021 Implementation Essentials : 1Z0-1032-21 Exam
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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Program Canvas and Automation | - Event-based triggers and automation logic - Program Canvas workflows |
| Oracle Responsys Platform Overview | - Navigation and user interface fundamentals - Architecture and key components |
| Segmentation and Targeting | - Dynamic content personalization - Audience segmentation logic |
| Campaign Design and Execution | - Email campaign creation and management - Multichannel campaign orchestration |
| Data Management | - Profile lists and relational data - Data ingestion and integration concepts |
| Analytics and Reporting | - Delivery and engagement metrics - Campaign performance reporting |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
Question #1
Your client wants to ensure that their Event Data Feeds are secure while the files are stored on the server.
What step should you take to encrypt the files?
- A. Create new credentials specifically for the export job that no one knows and that passes the Responsys password integrity checker.
- B. Import a private encryption key the customer created to be used when the export runs.
- C. Create a Responsys security key in the Account Administration screen. Import this key when creating the export.
- D. Import a public encryption key the customer created to be used when the export runs.
Answer: C
Question #2
You want to accesscart and browse abandonment events on your ecommerce website and launch personalized retargeting marketing programs to your known users.
How can you use Rapid Retargeter to capture and expose the events in Responsys in order to accomplish this?
- A. Capture the events and use an API to write them into profile extension tables in the client's Responsys account and then use SQL to pull data for personalization.
- B. After your website is correctly tagged, use the Interaction Events to enter your contacts into a Program and pass key visitor data as Program Entry Variables.
- C. Write the event data into external tables. Batch upload the data into a Responsys supplemental table via Connect every hour and then use SQL to pull data for personalization.
- D. Passthe event data into a Responsys supplemental table near real time with an API call. Backend tables are then automatically updated, so you can use Filter Designer for targeting.
Answer: D
Question #3
Before moving a campaign to production you need to test whetherthe links are working properly.
What functionality should you use in Responsys?
- A. You should test all links manually.
- B. In Program, you can use the Test tab because it will display any issues with links according to a campaign.
- C. In the Testing section of a campaign Workbook, there is a Test links button that can automate this process.
- D. Using RPL, use the clickthrough() method to iterate throughthe associated link table and test that they do not retrieve 404 errors.
Answer: B
Question #4
One of the top ISPs is blocking promotional emails coming from your domain. This has not happened before.
You check the deliverability metrics on Responsys reports for the emailcampaigns sent in the last two weeks.
What are two reasons why this is happening? (Choose two.)
- A. Substantial (5%) increase in click-through rates on last week's promotional campaign.
- B. Hard bounce rates are 10% or higher.
- C. The ISP is recording a high number of spam trap hits and complaint rates from recipients.
- D. Your open rates have dropped somewhatsince last month.
- E. Recipients are forwarding your emails to everyone in their address books.
Answer: B,C
Question #5
Whichthree precautions should you take before deciding to delete a column from a Responsys data source?
(Choose three.)
- A. Check to make sure there are no forms referencing the column.
- B. Check to see whether the data column is being used by the customer for external analytics purposes.
- C. Ensure that there are no active campaigns referencing the column to bedeleted.
- D. Ensure that there are no Connect jobs updating the column to be deleted.
Answer: B,C,D
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